YouTube Content
Long-form YouTube content is where a brand's voice really gets to breathe, and video series offer endless SEO-focused opportunities to reach new audiences.
This section features distinct YouTube series crafted & scaled by me. Across all series featured below, the goal was the same — build an audience through consistent, high-quality content that keeps people coming back.
Designer House Tours
Ballard Designs' flagship YouTube series, bringing real homes and real design inspiration to life. With over 1 million views across 19 videos, the series has been a primary driver of channel growth — contributing over 20,000 of Ballard Designs' current 40,000 subscribers.
Decorating 101 Series
An educational series breaking down interior design fundamentals for everyday homeowners. With roughly 250,000 views across 6 videos, it has brought in an additional 5,000 subscribers to the Ballard Designs channel and serves as a direct application of my master's research into instructional video production.
Alma Originals
A brand storytelling series for Alma Coffee that doubled as a live music experience — local artists performed after hours in an empty warehouse, creating an intimate atmosphere that highlighted Alma's roasted coffee offerings. The series generated over 10,000 views across 8 videos.
Behind the Beans Vlog
A vlog-style series for Alma Coffee's YouTube channel that offered an inside look at the brand's culture and coffee sourcing story. The series continued to grow organically after my tenure at Alma, a testament to the content foundation built during my time there.Off-Trail Originals
A personal passion project combining two things I love: Atlanta's local music scene and Georgia's hiking trails. Each episode features an intimate acoustic field recording with a local musician in an outdoor setting, capturing something raw and unscripted that a studio never could.
Satire & Humor
Humor-based YouTube content designed for brand awareness & product-driven campaigns