Writing & Copy Samples
Before I ever picked up a camera or opened a DAW, I was a writer. It's where everything started — and if I'm honest, it's still the foundation underneath everything else I make.
Over the past decade I've written professionally across genres, formats, and industries: long-form editorial, SEO-driven blog content, e-commerce copy, magazine journalism, and academic research. The throughline across all of it is the same thing that drives my video and podcast work — a belief that good writing isn't just about information, it's about making someone feel something.
Below are links to published work from each chapter of my career, along with a favorite piece from each that I think represents my voice at its best.
How to Decorate, the Blog
BALLARD DESIGNS
SEO-driven editorial content written for one of the home décor industry's most widely read design blogs, generating 300k+ yearly clicks. My writing here sits at the intersection of brand voice and genuine editorial value — equal parts informative and engaging.
Featured piece: Mindful Home Decorating: 5 Design Choices that Affect Your Mental Health — a research-backed deep dive into environmental psychology and interior design that remains one of my favorite examples of blending academic rigor with accessible, brand-friendly writing.
→ Browse the Full Blog
Graduate Thesis
KENNESAW STATE UNIVERSITY
The academic foundation underneath everything I do professionally. My graduate thesis argues for the standardization of video production practices in both educational and professional writing contexts — exploring how instructional video techniques developed in higher education can transfer directly into digital marketing, brand content, and beyond. It's the through-line connecting my background as an English teacher to my career as a content producer, written at a 4.0 GPA and still informing how I approach every video project I take on today.
Video for All: An Argument Towards Standardization of Video Production Practices and Research — Kennesaw State University, M.A. in Professional Writing, 2021
→ Read the Full Thesis
Fox Tales Blog
COUNTRY CLUB PREP
Long-form, brand-voice copywriting for Country Club Prep's lifestyle blog — written to entertain and educate a preppy fashion audience while subtly driving product discovery. These pieces show a different side of my writing: lighter in tone, personality-forward, and built around storytelling as a sales tool.
Featured piece: Boating Shoes: A Story of a Dog, a Guy, and a Vision — a narrative history of the Sperry boat shoe that opens with a dog story and ends with a product recommendation. It's one of my favorite things I wrote here because it proves that even the most niche subject matter can be a genuinely fun read with the right approach.
→ Browse the Full Blog
Alma-nac Blog
ALMA COFFEE
The blog I built from the ground up during my two years at Alma Coffee, growing it to 50+ entries through a consistent "edutainment" approach — making specialty coffee culture accessible, interesting, and shareable for everyday consumers. The writing here reflects my ability to adapt quickly to a new industry, develop a distinct brand voice, and produce high-volume content without sacrificing quality.
Featured piece: The Great Coffee Waves: What are the First, Second, and Third Coffee Waves? — a long-form history of coffee culture that became one of the blog's most widely read posts. It's a good example of how I approached every Alma-nac entry: find the story inside the subject, then make it impossible not to finish reading.
→ Browse My Bylines
The Pulse Editorial
CHATTANOOGA PULSE
My earliest published bylines — written as a staff writer and editorial assistant for Chattanooga's arts and entertainment magazine during my final year at UTC. These pieces represent where it all started: learning to write on deadline, developing a distinct editorial voice, and covering everything from local music and arts to food, culture, and city life.
Featured piece: What Happened to Hard Cider? — a narrative history of America's forgotten national drink, tracing it from the Mayflower to modern obscurity. Written in 2017, it's still one of my favorite things I've ever written — a reminder that with the right angle, any subject can become a great story.