Podcast Production

How to Decorate

The flagship project of my podcast career. How to Decorate is Ballard Designs' weekly interior design podcast, covering everything from seasonal decorating trends to room-by-room design breakdowns.

As producer and editor, I've helped grow the show into one of the most recognizable podcasts in the home décor space through a video-centric approach — built on consistent quality, strong editorial instincts, and a deep understanding of what keeps a niche audience coming back every week.

500,000+ annual downloads

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6% organic listener growth YoY

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Weekly release cadence maintained across 3+ years

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Video & Audio releases on all major RSS Platforms

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500,000+ annual downloads 〰️ 6% organic listener growth YoY 〰️ Weekly release cadence maintained across 3+ years 〰️ Video & Audio releases on all major RSS Platforms 〰️

Normal Person Podcast

My most personal project. Normal Person Podcast was a weekly travel and interview show I created, hosted, and produced entirely on my own — built around the simple idea that every person has a story worth hearing.

It's the project that proves I can concept, produce, and grow a show without a team behind me.

  • 8,000+ annual downloads

  • 3-4 video teasers produced per week

  • Distributed via RSS across all major platforms

  • SEO-driven show notes and episode titling strategy that drove audience growth

Six-Page Scripts

My first real taste of independent podcast production and the project that made me fall in love with the podcasting format.

Six Page Scripts was a weekly screenwriting podcast co-hosted with a former grad school professor & fellow film enthusiasts, built for an audience of aspiring writers and filmmakers. Managing everything from recording and editing to social content and SEO gave me a crash course in what it actually takes to grow a show from scratch.

1,000+ active listeners at peak

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Weekly release cadence

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Multi-platform social content produced for every episode

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Ongoing SEO strategy through competitor research and audience retention analysis

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1,000+ active listeners at peak 〰️ Weekly release cadence 〰️ Multi-platform social content produced for every episode 〰️ Ongoing SEO strategy through competitor research and audience retention analysis 〰️