My path here wasn't exactly linear. I started out as an English teacher with a Master's in Professional Writing and a deep love for prose, rhetoric, and the way language shapes how we see the world. Then a little world-changing incident called COVID-19 pushed me headfirst into podcasting, video production, and digital strategy — I quickly realized I didn't have to choose between teaching and content creation. Turns out, the two worlds complement each other perfectly.

These days at Ballard Designs, I've led organic content strategy across video, podcast, and editorial — growing a podcast to 500k+ annual downloads, driving 440% year-over-year social engagement growth, and writing SEO content that generates 300k+ yearly clicks. Before that, I helped build Alma Coffee's digital presence from the ground up, taking them from scrappy startup to internationally recognized roaster.

Outside of my 9-to-5, I've independently produced, hosted, and edited my own podcasts, managed short-form video across TikTok and YouTube Shorts, and generally stayed as close to the craft as possible — because I think the best strategists never stop having fun.

I'm currently open to new opportunities where storytelling, strategy, and production intersect. If that sounds like your team, I'd love to hear from you.