Short-Form Video Content
Short-form video is where strategy and storytelling have to work hardest — you have only seconds to stop a scroll, deliver value, and leave an impression on an audience.
This section of my porfolio showcases organic 9x16 content produced for Ballard Designs and Alma Coffee, built for TikTok, Instagram Reels, and YouTube Shorts. Every clip here was designed with a specific audience, platform algorithm, and brand voice in mind — contributing to a 440% year-over-year social engagement increase at Ballard Designs and 65% YoY social growth at Alma Coffee.
Produced & edited for use in organic Digital Marketing and/or Audience Engagement campaigns.
Organic Social Videos
Long-Form Content Teasers
Produced & Edited for use in promoting longer long-form content (YouTube videos, Podcasts, Live Streams, etc.) on organic social media platforms.
Instagram & FB Stories
Produced & Edited for exclusive use in IG or Facebook Stories to promote new content or gauge audience reach/engagement.
Trendy Content
Sometimes, the stars align and a social trend becomes the priority video edit of the day. Here’s some of my favorite examples of capturing lightning in a bottle with past internet trends.